Council

Prospects bright for Hawke’s Bay business events industry

A familiarisation tour of local venues and experiences by visiting professional conference organisers (PCO) is the latest regional collaboration designed to grow the value of the business events industry for Hawke’s Bay.

This week’s two-day PCO ‘famil’ followed closely on from dual announcements which unveiled Hawke’s Bay as the host region for two major events industry annual conferences in 2020 – the New Zealand Events Association’s ‘Eventing the Future’ conference in September, and Conference and Incentives New Zealand conference in October.

Hawke’s Bay Tourism’s Chief Executive, Hamish Saxton, says the region’s events industry united behind all three collaborative efforts which have showcased Hawke’s Bay as a highly-capable business event destination.

“Business events offer considerable potential for a region like Hawke’s Bay, particularly as they tend to occur during our shoulder visitor season between about May and October.

“Hawke’s Bay is well established as an appealing leisure destination, highly regarded for our food, wine, cycle and art deco experiences. With increased visibility of our events-hosting capabilities, we feel very confident that business events organisers will see our region as a popular choice among their delegates.

“With this PCO ‘famil’ and next year’s two major events industry conferences, a great many business events leaders and planners from all around New Zealand are experiencing all that Hawke’s Bay has to offer, which can only be good for this region.”

My Saxton says the imminent availability of the redeveloped Toitoi – Hawke’s Bay Arts and Events Centre, alongside the well-established credentials of the Napier War Memorial Conference Centre and a host of other venue, dining, and experience options, means the region has the necessary infrastructure to increase its share of New Zealand’s business events market – estimated at about 2.3% in the year to June 2019*.

“The final major piece in the puzzle is a regional approach in bidding for events under the Hawke’s Bay banner, where relevant. Based on my experiences to date, I have every confidence that the local events industry are completely on board with this approach.”

*source: Business Events Activity Survey, Year to June 2019 report – Ministry of Business, Innovation & Employment.

29 November 2019

Back to News

Contact us

CINZ Gold Member, Qualmark Silver four star plusNew Zealand Tourism Sustainability Commitment.

Napier Conference Centre
48 Marine Parade, Private Bag 6010, Napier 4140, New Zealand

Phone: +64 6 835 9001
Email: events@napierconferencecentre.nz

CINZ Gold Member, Qualmark Silver four star plusNew Zealand Tourism Sustainability Commitment.

Napier Conference Centre Location Map

Copyright © 2020 Napier City Council

Disclaimers and Copyright
While every endeavour has been taken by Napier City Council to ensure that the information on this website is accurate and up to date, Napier City Council shall not be liable for any loss suffered through the use, directly or indirectly, of information on this website. Information contained has been assembled in good faith. Some of the information available in this site is from the New Zealand Public domain and supplied by relevant government agencies. Napier City Council cannot accept any liability for its accuracy or content. Portions of the information and material on this site, including data, pages, documents, online graphics and images are protected by copyright, unless specifically notified to the contrary. Externally sourced information or material is copyright to the respective provider.

© Napier City Council